Case study · full launch

Casa Pacifica

Where the cliff ends, the house begins.

Twenty-eight frames and an eight-segment flyover became the richest launch in the portfolio — property page, 22-spread brochure, a full social kit and fourteen finished ad units.

The Estate Luma workspace: properties in the rail, six finished assets on the canvas and a live build log

Casa Pacifica · 28 photos uploaded · 4 of 4 assets built

28frames
8flight segments
22spreads
14ad units

The build

One shoot.
A complete launch.

The full pipeline on a single property: page, brochure, social kit and paid media, all cut from one set of frames and one grade. Nothing in the launch looks like it came from a different studio.

The Casa Pacifica campaign being assembled
Inside the build · Malibu · CaliforniaOne set of frames · one grade · no re-shoot

Three cascading volumes of Roman travertine, glass and weathered teak step down the cliff face, each level opening onto its own terrace above the Pacific.

The story is told from bare land: terraces cut into golden earth, concrete poured against the ocean wind, travertine lifted into place panel by panel. Eighteen months later the scaffolding came down at dusk.

From the uploaded set

Uploaded frame 01 Uploaded frame 15 Uploaded frame 28
See all 28 frames

What this build cost

Everything on this page was built inside one subscription.

The readiness audit, the copy and every rebuild are included. Credits are spent only when the service has to shoot a frame the session never had — on this property that came to 120 CR · $12.

This property

Frames28
Flight segments8
Spreads22
Ad units14
Fill-in credits120 CR · $12

The assets

4 finished assets.
Open them right here.

Every asset below is the working file of the property, not a preview image — it opens live in the frame, exactly as a buyer receives it.

estateluma.io/work/casa-pacifica/landing/ Open in a new tab ↗

Assets4 of 4

frames28
flight segments8

Every asset opens as the working file — the same one the client receives.

Load the live landing page
Load the live brochure
Load the live social kit
Load the live ad units
Scroll the asset ↓

Cinematic property page

The full story of the estate on one screen-height scroll: construction, architecture, terraces, interiors and a private-viewing request.

  • 9 sections
  • Construction chapter
  • Ocean-side architecture
  • Private viewing form

22 spreads, web edition

An edition set in the language of property magazines: typeset for print, then rebuilt for the screen so it can be sent as a link instead of a 26 MB attachment.

  • 22 spreads
  • Print + web edition
  • Editorial typography
  • Sends as a link

Reels, carousel, stories

A complete launch kit: vertical video, carousel cards, stills and the copy that goes with them — every format composed to its own frame.

  • 16 reels
  • Carousel + stories
  • Stills for the feed
  • Copy for each format

12 Meta formats, 2 Google

Copy is laid out from the area of the frame: a narrow banner keeps the name and the price, a vertical unit adds the headline and the invitation. The call to action is placed only where it fits whole.

  • 12 Meta placements
  • Google display + responsive
  • Copy fitted per format
  • No clipped lines

Motion

The Descent

One continuous flight through a day: the drone spots the villa at midday, drops to the terraces in golden hour, crosses the pool at sunset and pulls back in blue hour. Every cut lands on the movement.

Segment 1 of 8

Coastline · midday Eight segments · midday to blue hour · one grade
Open the property page

The set

28 frames.
One property, one grade.

Twenty-eight frames the launch was built from. Click any frame to open it full size.

Construction earthworks aerial 01
Construction earthworks aerial
Construction facade crane aerial 02
Construction facade crane aerial
Construction final dusk ocean 03
Construction final dusk ocean
Exterior hero day 04
Exterior hero day
Exterior garden golden hour 05
Exterior garden golden hour
Exterior ocean cliff golden hour 06
Exterior ocean cliff golden hour
Exterior ocean terraces golden hour 07
Exterior ocean terraces golden hour
Exterior aerial coastline 08
Exterior aerial coastline
Exterior aerial roof I 09
Exterior aerial roof I
Exterior aerial roof II 10
Exterior aerial roof II
Exterior blue hour ocean 11
Exterior blue hour ocean
Pool infinity day 12
Pool infinity day
Pool infinity night Milky Way 13
Pool infinity night Milky Way
Terrace fire pit dusk 14
Terrace fire pit dusk
Living room 15
Living room
Kitchen 16
Kitchen
Dining room 17
Dining room
Spa bathroom 18
Spa bathroom
Guest bedroom 19
Guest bedroom
Dressing room 20
Dressing room
Home studio 21
Home studio
Home cinema 22
Home cinema
Wine cellar 23
Wine cellar
Game lounge 24
Game lounge
Gym 25
Gym
Master bedroom 26
Master bedroom
Entrance dusk 27
Entrance dusk
Terrace dining sunset 28
Terrace dining sunset

How it was made

One property, one visual language.

The page, the brochure, the social kit and the paid units come from the same set of frames and the same colour treatment. Time of day moves across the launch on purpose — midday on the page, golden hour in the brochure, blue hour in the ads.

01

Upload

Twenty-eight frames of the estate — construction, exteriors, interiors — go in as a single folder.

02

Flight plan

The flyover is storyboarded so the ocean stays on one side: the drone flies one arc, never turning back.

03

Segments

Eight five-second segments are generated from finished frames and cut on the movement, each one later in the day than the last.

04

Launch

Page, brochure, social kit and ad units are assembled from the same frames and the same grade.

Pricing

A property like this one
fits a single subscription.

The audit, the copy and every rebuild are included. Credits are spent only when the service has to shoot a frame the session never had.

Solo

$99/ month

600 credits included

  • One property at a time
  • All six assets
  • Unlimited audits and copy
Start

StudioMost popular

$390/ month

3 000 credits included

  • Unlimited properties
  • All six assets
  • Priority in the build queue
Create a property

Agency

$1 290/ month

12 000 credits included

  • Portfolio and team access
  • Priority turnaround
  • Set tuned to your agency brand
Talk to us

A property like this one fits the Solo plan; the Studio plan pays for itself from the second listing. Credits never expire and a failed render is not charged.

Payments

VISA mastercard PayPal stripe

Cards and PayPal are processed by Stripe. Prices in USD; VAT is added where it applies. Brand names indicate the payment methods accepted — not a partnership.

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