Commercial presentation · 2026

Twelve slides on how it works and what it costs

Use the arrows or the scroll wheel. Version to send — a twelve-page PDF.

ESTATELUMA

The property at its best

Property materials → audit → package build

01

01 · The problem

A multimillion-dollar property shown as a grid of photos

A developer puts years into the architecture, and the output is a folder of shots and a table of floor areas. A static listing doesn't carry the thing people actually buy premium real estate for: the light in the hall at sunset, the quiet of a private shoreline, the first morning on the terrace.

Doing it the old way means assembling five contractors: a videographer, a 3D artist, a web studio, a designer and an SMM team. Five styles, months of approvals and a budget not every project can carry.

01

Videographer and edit

2–4 weeks
02

3D and renderings

2–3 weeks
03

Property page

3–6 weeks
04

Brochure and print

2 weeks
05

Social and ads

ongoing

Five vendors — five visual languages and no one accountable for the whole.

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02 · Solution

One shoot folder — six finished assets

The service reads every frame, shows what's missing for each asset, fills the gaps from your own shots, and assembles the set: property page, film, print brochure, social pack, ad units and deck.

All in one visual language, because it's built from one set of frames and one color treatment.

6assets
< 1 hrto assemble
from 20shots to start
0email threads
The property at golden hour
03

03 · How it works

Four steps in the browser

01 — Upload

Frames are read

Resolution, brightness, temperature, sky share, hash. Scene and time of day are set automatically; duplicates and web copies are filtered out.

02 — Audit

Six scales

Line by line you see what's missing: no evening façade, no vertical for reels, the kitchen shot below print resolution.

03 — Top-up

Gaps get closed

A frame in another light, an upscale to print, a video segment. You pay only for what comes out right.

04 — Assembly

The output is files

Estimate before the run, a live log, download one by one or all as a pack: HTML, MP4, PDF, JPG.

The audit is always free — even with zero credits on the balance, the service counts the gaps and shows what closing them would cost.

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04 · Assets

Six assets from one shoot

Landing page

Property page

Eight sections, a cinematic first screen, a "house by the hour" section.

Film

Edit with a grade

Segments, crossfades, color grading and vertical versions for reels.

Brochure

A4 landscape PDF

A print edition; the actual dpi of every page is checked before delivery.

Social pack

Reels, posts, carousel

Frames for every format, copy and a thirty-day calendar.

Advertising

Meta and Google

Twelve Meta formats and twenty-one Google; the copy is set to the area.

Deck

12 slides 16:9

A PDF for private showings and buyer correspondence.

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05 · The rule

The service does not invent the property

Every generation starts from your frame as the reference: the light, the time of day, the camera position or the resolution changes. A room that isn't in the photographs is a room the service won't draw. Everything added is marked and kept separately in the library, and the original stays where it is.

The same rule protects the client: the materials can't be disputed as "drawn", because every frame traces back to a real shoot of the property.

06
Sunset Ridge

06 · Case No. 1

Sunset Ridge
Bel Air, Los Angeles

The property went through the service end to end: twenty-one frames in the folder going in — four assets coming out, without a single manual correction.

01

Property page

8 sections
02

Graded film

27 seconds
03

Print brochure

A4 album
04

Social pack

17 files

estateluma.io/work/sunset-ridge

07

07 · Case No. 2

Casa Pacifica
Malibu, California

A full estate launch: twenty-nine frames and eight flyover segments turned into a property page, a twenty-two-spread brochure, a social pack and ready ad units.

22brochure spreads
16reels and stories
14ad units
18 moof construction in one story

estateluma.io/work/casa-pacifica

Casa Pacifica
08

08 · Economics

Subscription for the build, credits for the fill-ins

Building the assets from your frames runs on the subscription. Credits are spent separately and only when the service adds what the shoot doesn't have. One credit — ten cents.

CR

4K frame — different light, time of day, angle

10 CR
CR

Upscale to print resolution

8 CR
CR

Five-second video segment

15 CR
CR

Readiness audit

0 CR

Pricing

01

Solo — one property at a time

$99 / mo
02

Studio — a flow of properties

$390 / mo
03

Agency — team and portfolio

$1 290 / mo

A failed render is not charged. Purchased credits do not expire. Source files and rights stay with the property owner.

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09 · Studio

When you need a launch, not a set of files

If the property isn't on camera yet, or the launch has to sound like a brand campaign, the studio takes over: direction, scene staging, copy and support through to publication.

Essential

from $1 900

Apartments and smaller properties: shots, copy, presentation, social pack.

Signature

from $5 900

Villas: film, aerial flyover, property page, print brochure, reels and ads.

Developer

from $15 000

Developments: project brand, residence catalogue, investor deck.

Enterprise

By quote

Resorts and portfolios: programs across several properties, production at scale.

Two rounds of revisions included. We work remotely and worldwide. Service clients hand a property to the studio with one button from the workspace.

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10 · Who it's for

Three scenarios where the service pays for itself on the first property

For the developer

Sales before completion

The development exists in renders — the service turns them into a finished world: a page, a film, a brochure and a campaign, while construction is still under way.

For the agency

Property flow

Every listing gets materials at flagship level, not the same grid of photos in a card.

For private owners

One high-end property

The house is shown by appointment: a page with a funnel to a private viewing and a printed brochure for the meeting.

4properties in the portfolio
77frames in
12assets built
$215full property package
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Upload a property and see what it's missing

The audit costs nothing. A couple of minutes after upload you see six readiness scales and an estimate for everything else.

estateluma.io · dannyfarro.pt@gmail.com

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